Last week it was reported that Selfridges had seen a 25 per cent rise in sales of Filofaxes over the past year. But why has this Eighties fashion staple suddenly made a comeback?
According to Selfridges, they think the comeback is all down to ominious US Vogue editor Anna Wintour, who was spotted jotting down notes in a leather-bound Filofax at a recent Stella McCartney show. Some writers have noted that the front rows of catwalk shows are now littered with bloggers armed with laptops and all the latest wireless gadgets. Fashion Commentator Luke Leitch, who writes for The Times, says that there’s no better way to assert your authority than to sit down with a good old fashioned pen and paper. (Interestingly, re:new Editor Angharad Jones uses a very fetching red leather-bound Filofax – and now it seems we know why!)
But instead of reading this like it’s a backlash against the digital revolution, maybe it’s just the fact that they’re a timeless, effortlessly stylish accessory?
The design first originated in the USA around the time of the First World War, when an Englishman working abroad first noticed this type of system being used by scientists and engineers, who used the pages for technical notes rather than a personal diary. In 1930 the “filofax” trademark was registered and it just so happened that they’d hit on one of the most enduring fashion accessories of the modern age.
So instead of going through the struggle to synchronise your online diary to your smartphone, why not stick with what we know best?










